When you decide to partner with an SEO agency in Hertfordshire, you’re making a crucial investment in your business’s online presence. The first 90 days of this partnership are critical for laying the groundwork for a successful SEO strategy. Understanding what to expect during this period can help you align your goals and ensure a productive relationship. Here’s a breakdown of what typically happens in the first three months.
- 1. Initial Assessment and Audit
- 2. Goal Setting and Strategy Development
- 3. On-Page Optimization
- 4. Technical SEO Improvements
- 5. Content Strategy and Creation
- 6. Link Building Strategy
- 7. Regular Reporting and Communication
- 8. Adjustments and Ongoing Optimization
- Conclusion
1. Initial Assessment and Audit
The first step your SEO agency will take is conducting a comprehensive SEO audit of your website. This includes analyzing your current rankings, website structure, content, and backlinks. They will assess the strengths and weaknesses of your existing SEO efforts and identify areas for improvement. Expect detailed reports and insights that will inform the strategy moving forward.
Key Deliverables:
Website performance metrics
Competitor analysis
Identification of technical issues
2. Goal Setting and Strategy Development
After the initial assessment, your SEO agency will work with you to establish clear, measurable goals. These might include increasing organic traffic, improving keyword rankings, or enhancing user engagement. Based on your objectives, they will develop a customized SEO strategy that outlines specific tactics and timelines.
Key Deliverables:
SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound)
Customized SEO strategy document
3. On-Page Optimization
One of the primary focuses in the first 90 days will be on-page optimization. This involves improving various elements on your website to enhance its relevance and usability. Your SEO agency will work on optimizing title tags, meta descriptions, headings, and content. They may also improve your site’s internal linking structure to facilitate better navigation and user experience.
Key Deliverables:
Optimized title tags and meta descriptions
Improved website content and keywords
Enhanced site structure for better usability
4. Technical SEO Improvements
Technical SEO is essential for ensuring that search engines can crawl and index your site effectively. Your SEO agency will address any technical issues identified in the audit, such as broken links, slow loading speeds, or mobile usability problems. They will also implement structured data markup to enhance search engine understanding of your content.
Key Deliverables:
Fixed technical issues (e.g., broken links, page speed improvements)
Implementation of structured data
5. Content Strategy and Creation
Content is king in the world of SEO, and your agency will likely begin formulating a content strategy that aligns with your goals. This may include creating new blog posts, landing pages, or other types of content designed to attract and engage your target audience. Expect a plan that identifies key topics and content types that will support your SEO objectives.
Key Deliverables:
Content calendar outlining upcoming topics and publication dates
New or optimized content drafts
6. Link Building Strategy
A critical aspect of SEO is building quality backlinks to your website. In the first 90 days, your SEO agency will likely initiate a link-building strategy that focuses on acquiring high-quality backlinks from reputable sources. This might involve outreach campaigns, guest blogging opportunities, or collaborations with influencers in your industry.
Key Deliverables:
List of potential backlink opportunities
Initial outreach efforts documented
7. Regular Reporting and Communication
Throughout the first 90 days, your SEO agency should maintain open lines of communication. Expect regular updates on progress, including performance reports that highlight key metrics such as traffic growth, keyword rankings, and conversion rates. These reports are vital for evaluating the effectiveness of the strategies implemented.
Key Deliverables:
Monthly performance reports
Regular check-in meetings to discuss progress and adjustments
8. Adjustments and Ongoing Optimization
As you move into the next phase of your partnership, your SEO agency will continue to monitor performance and make necessary adjustments to the strategy based on data-driven insights. SEO is not a one-time effort but an ongoing process that requires continuous optimization to adapt to changing algorithms and market conditions.
Key Deliverables:
Revised strategy based on performance data
Continuous updates on industry trends and algorithm changes
Conclusion
Partnering with an SEO agency in Hertfordshire can be a transformative step for your business. By understanding what to expect in the first 90 days, you can set realistic expectations and foster a productive relationship. From initial assessments and goal setting to on-page optimization and content strategy development, these early steps are crucial for laying the foundation for long-term SEO success. With the right agency by your side, you’ll be well on your way to achieving your digital marketing goals. read more
