Luxury rigid box packaging is associated with high-end goods such as cosmetics, electronics, jewelry, etc. The boxes give protection to the item and make the unboxing experience be more memorable. The packaging solution has evolved much over time. In the 1800s mostly wooden boxes that had ornate designs got employed to package luxury and expensive products.
During the industrialization period in the early 1900s it was paperboard that replaced wood to make rigid packaging. The technological advances that occurred in the 1950s as well as 1960s made rigid packaging a more affordable choice and it was widely available as well.
It was during the 1970s and 1980s that brands started getting packaging that was customized and included logos, unique colors, as well as high-quality finishes. Nowadays the trends in rigid box packaging allow brands to create packaging that is totally unique.
The following looks at the evolution of rigid box packaging whilst keeping trends and customer perceptions in mind:
Use of new materials
There are now many new materials available in the market which have unique strengths and characteristics. A brand is able to choose the one most suitable for what it is selling. Cardboard can be gotten in the strength that a brand wants which allows it to get the rigidity and sturdiness required.
Rigid boxes are able to be made perfectly in the thickness that is required due to the new materials available in the market. Paperboard and cardboard are the ones that are mostly employed to make this solid packaging.
These materials are totally customizable and the box can be made according to what the brand wants and what its consumer base will be drawn to.
Materials like fabrics as well as textured papers are even being considered to give the luxury experience.
Sustainable packaging options
Nowadays there is more concern for sustainable as well as recyclable packaging materials due to the environmental awareness amongst more and more people across the globe. More brands are turning towards sustainable packaging that is strong and does not harm the environment with waste.
The luxury rigid boxes are an example of sustainable packaging that will not harm the environment with waste. Chipboard is another common option as it is robust. It is able to be made using recycled paper. You can therefore get the strong and attractive packaging which is suitable for luxury goods.
Custom size and shape boxes
The trend is going towards unique shape and size boxes that give customers a good experience. These boxes are even able to stand out as they look unique amongst normal shape and size boxes.
The size is chosen which will be most suitable for the product that a brand is packaging. In this way it fits comfortably into the packaging without moving much or being congested in the box.
The shape can be customized according to what the brand is selling so that it protects the product and even attracts.
Innovations in printing
The evolution in printing techniques as well as different customization options are able to enhance the appeal of printed luxury rigid boxes. High-quality printing at a reasonable price can be gotten. The packaging design can be minimal so that it looks luxurious.
Companies may embed QR codes within the packaging so that a good experience can be given to customers. Sustainable printing options are even available. Here sustainable inks such as vegetable, UV, algae, or water-based inks get used to print the packaging.
The packaging can get a premium appearance when it is designed aiming to give the impression of elegance. Improved printing techniques are able to enhance the look of the boxes.
Details about the product can be included attractively on the box letting people know about what is being sold. This can include stuff like usage guidelines, nutritional information, brand details, etc.
Functional packaging
Custom luxury rigid boxes that are trending are the ones which include features allowing them to be easy to use. For instance a die-cut window can be included on the box if you are selling a product which is more likely to be brought when the customer directly looks at it. The packaging will have a transparent window through which shoppers can get a glimpse of what you are selling.
The box can include handles which will make it easy to carry. Features can be included so that the box is simple to open and close.
Luxury rigid packaging which is trending is the one that is designed according to what consumers are drawn to. The evolution in this packaging solution has now allowed brands to end up with the most perfect packaging suited to the needs of the brand, product, and customer base. Customers are able to get an enhanced unboxing experience. The packaging is able to immediately let one know that a luxurious and high-end product is in the box.
