Vehicle wrap is a dynamic form of advertising. It is a method that can transform even a regular car into mobile billboards that grab attention of drivers and pedestrians. However, the effectiveness of vehicle decals depends on its ability to reach a broader audience base.
But before we discuss how to design attractive vehicle decals, let us talk about why they are so great. They are an excellent way to make your promotional tool unique. Decals will help you get noticed in any crowd. As a mobile advertisement, they allow you to promote your business wherever you are. It has the potential to reach thousands of target customers every day.
To create the perfect custom vehicle decals, there are a few design tips you need to follow. Let’s us take a look at them here.
1. Use Bold Designs and Colors
The main goal of vehicle decals is to grab the eye of as many people as possible. Powerful designs and signs play an important role in achieving this. Vibrant and bright colors stand out in an urban landscape. It makes your vehicle more noticeable. While choosing the colors for custom vehicle decals or window decals, make sure you consider color psychology and how various colors can evoke various emotions. For example, blue represents trust, while red symbolizes urgency.
Apart from being colorful, your decals also must be dynamic. It means adding impactful and large graphics, optical illusions, and creative patterns. Ensure that the design makes heads turn. Your vehicle should make a lasting impression when it moves through the street.
2. Focus on Brand and Message
The custom window decals or vehicle decals you are designing should reflect the brand identity and message you want to convey. Each design aspect must align with your branding, from the images you are using to the color scheme. It ensures evenness across all your promotional materials. By focusing on brand message, you can also strengthen brand recognition.
The message you are conveying through the decal must be crisp and clear. It should be easily understandable as the audience glances at the decal only for a few seconds. It can be the tagline, web address, or call to action. Ensure that the font used for the message on the decal is easy to read, even from afar. The overall design should enhance the message without overpowering it.
3. Balance Attractive Elements with Simplicity
Even though the design has to be attractive and bold, there is a fine line between a cluttered and engaging design. If the design is too complicated, your potential customers will find it challenging to understand. So, you have to strike a balance. The design has to be simple enough for your potential audience to understand at one glance but also dynamic enough to be memorable.
You can achieve this balance by focusing on a few important elements of the design, such as an attractive logo, a central image, and a few words of the text. With this approach, you can ensure that the primary message of the decal is clear, and the design elements do not distract your readers from the message.
4. Follow Current Trends
The key to making your vehicle decals more effective is to stick to current design trends. It can include typography styles, color trends, or thematic elements that have gained traction in the broader design communities. For instance, minimalist designs with sanserif, bold typographic is in fashion. In the same way, adding graffiti elements or street art elements gives your decal an edgy and contemporary feel.
5. Choose the Right Words and Visuals
The visuals and wording should reflect the voice and personality of your brand. The words you are using for vehicle decals must evoke interest and be strong. It should connect with the viewer instantly. If you overload it with too much text or complicated messages, it can lead to disinterest. Rather you should focus on a strong and simple question or statement that will resonate with your target audience.
Visuals play a crucial role in complementing the text you are adding to the decals. They must support the message without overwhelming it. Brand logos, colors, and imagery has to be strategic, ensuring they contribute to the decal’s overall impact without overloading the design.
