Recurring Campaigns: How to Automate Your SMS Marketing for Maximum Impact
In today’s fast-paced marketing landscape, consistency and timing are essential for keeping your audience engaged. When it comes to SMS marketing, recurring campaigns are an invaluable tool for automating your communication efforts, allowing you to stay connected with your audience while saving time.
In this blog post, we’ll dive into recurring SMS campaigns—what they are, how they work, and how you can set them up to maximize their impact on your business.
What Are Recurring Campaigns?
Recurring campaigns are automated SMS messages that are sent on a regular schedule. Whether it’s a weekly promotional offer, a reminder about an event, or a loyalty program update, recurring campaigns ensure that your messages go out consistently without requiring you to send them manually every time.
Recurring campaigns are ideal for businesses looking to maintain regular contact with their audience, whether for reminders, promotions, or engagement.
Why Use Recurring Campaigns?
There are several benefits to using recurring campaigns in your SMS marketing strategy:
- Consistency: Regular, automated messages help you stay in the minds of your customers without much effort on your part.
- Time-Saving: By automating your SMS campaigns, you free up valuable time that can be spent on other areas of your business.
- Increased Engagement: Consistent messaging keeps your audience engaged and encourages them to take action, whether it’s making a purchase or attending an event.
- Personalization: With recurring campaigns, you can tailor your messages to different customer segments, ensuring that each message is relevant to the recipient.
How to Set Up a Recurring SMS Campaign
Setting up a recurring SMS campaign is easy with Mobiniti’s SMS platform. Here’s a step-by-step guide on how to get started:
1. Define Your Campaign Goals
Before setting up a recurring campaign, it’s essential to define your goals. What do you want to achieve with your recurring messages? Some common goals for recurring SMS campaigns include:
- Promoting sales or special offers
- Sending event reminders or updates
- Encouraging repeat business or loyalty program participation
- Engaging customers with content or educational material
Example: “Our goal is to send a weekly SMS with a new product discount to encourage repeat purchases from our loyal customers.”
2. Choose Your Frequency
One of the most important aspects of a recurring campaign is the frequency of your messages. You need to find the right balance: send messages too frequently, and you risk overwhelming your audience; send them too infrequently, and you might lose engagement. Common frequencies for recurring campaigns include:
- Weekly
- Bi-weekly
- Monthly
- Seasonal (e.g., holiday promotions)
Example: “Our campaign will send a new promotion every Tuesday at 10 AM, offering a 10% discount on select products.”
3. Create Engaging and Relevant Content
Your recurring campaign should offer content that is valuable to your audience. Whether it’s a special offer, event update, or educational tip, your messages should always be relevant to the recipients. You can also personalize your messages based on the recipient’s behavior or preferences, making them even more effective.
Example: “This week’s feature: [Product Name]. Enjoy 10% off with code WEEKLY10! Only available to our loyal SMS subscribers.”
4. Set Up Your Campaign in Mobiniti
Once you’ve determined your campaign’s goals, frequency, and content, it’s time to set up your recurring SMS campaign in Mobiniti. Mobiniti’s platform makes it easy to create automated campaigns that send your messages at the scheduled times without you having to manually send each one.
Example: Use Mobiniti’s automation tools to schedule your weekly message, set up your content, and choose your target audience based on segmentation. Once your campaign is live, Mobiniti will automatically send the message on the schedule you’ve set.
Best Practices for Recurring SMS Campaigns
To make sure your recurring campaigns are as effective as possible, follow these best practices:
1. Segment Your Audience
Not all of your customers are the same, so your recurring campaigns should be personalized based on customer segments. Use Mobiniti’s segmentation tools to send different messages to different groups, ensuring that each message is relevant and timely.
Example: “Send one version of our weekly discount to loyal customers and another to new subscribers with an introductory offer.”
2. Track and Analyze Your Campaign’s Performance
To ensure that your recurring campaigns are meeting your goals, it’s essential to track key metrics like open rates, click-through rates, and conversion rates. Use Mobiniti’s analytics tools to monitor the success of your campaigns and make any necessary adjustments to improve performance.
Example: “If the click-through rate for our weekly promotions is low, we might adjust the message or timing to improve engagement.”
3. Include a Clear Call to Action (CTA)
Every message you send in a recurring campaign should include a clear and actionable CTA. This helps drive customer behavior and ensures that your recipients know exactly what to do next. Whether it’s making a purchase, signing up for an event, or redeeming an offer, your CTA should be straightforward and easy to act on.
Example: “Text SHOPNOW to [Shortcode] and get 10% off your order today!”
Conclusion
Recurring SMS campaigns are a powerful way to stay connected with your audience, drive engagement, and achieve your business goals without having to manually send messages every time. By automating your campaigns, you ensure consistency, save time, and keep your customers engaged with relevant content and offers.
Ready to automate your SMS marketing and boost your results? Learn more about how Mobiniti’s SMS platform can help you set up effective recurring campaigns that work for your business!
