At Brand Surge, we specialize in empowering small businesses across the UAE with effective digital marketing strategies. Our tailored approach ensures that every small business can harness the power of digital marketing Services to expand their reach and enhance visibility. Through targeted campaigns and strategic insights, Brand Surge helps SMEs in the UAE navigate the digital landscape with confidence. Whether it’s SEO, social media marketing, or PPC advertising, our goal is to drive growth and maximize ROI for small businesses in the UAE. Trust Brand Surge to elevate your digital presence and propel your small business forward in the competitive UAE market.
Refined Customer Targeting
The whole purpose of running a marketing campaign whether online or offline is sales. But not everyone who watches the ad will be interested in buying. So, why advertise the products to the whole world when you can target specific users? Social media platforms and search engines are updating their algorithms and also provide options to categorically target an audience based on age, demographics, industry, etc to make your ad appear to relevant and targeted audiences. This works very well with small businesses and companies with a low budget. Calculating monthly returns on investments is much easier in digital marketing than in a traditional advertisement.
Social Media is Key
Social media has garnered a lot of attention with so much idle time made available due to the lockdowns enforced across UAE. Irrespective of age, people have swarmed to various social media platforms like Instagram, Facebook, Twitter, etc. Social media platforms promote customer engagement, direct communication, and brand exposure. These factors lead to personalization and trust with your customer base. Customers respond better when they see advertisements on these platforms of brands they are familiar with. The interpersonal relationship built with local customers will come in handy on social media to increase the customer base as well.
Display Media Marketing
It is a type of online marketing that includes rich media, banner ads and unlike text-based ads, display marketing relies on elements such as audio, images, and video to communicate an advertising message. With the problem of insufficient internet data being solved by major cellular networks, video ads have grown in popularity. By creating heartwarming and catchy videos, ad marketing campaigns can do wonders compared to written content. If small businesses are on a tight budget, even homemade videos will do the trick if they fit their audience’s demands and expectations. The same is the case with high-quality images and photos which can help to reminisce fond memories of pre covid times.
Email marketing
Although Email marketing is old school, it still exists for a reason. Small businesses can leverage this to their benefit since it is cost-effective as compared to other modes of marketing. Regular follow-up and brand recognition can easily be achieved using email marketing. If you have a creative touch, personalized emails to your customers can guarantee better responses for repeated business.
Staff Optimization
With the current economy, salary cuts and layoffs are a common and unfortunate sight. Without a proper flow of income, maintaining existing staff members itself may be a difficult task considering the added expense of converting their homes to an office. It would be difficult for many business owners to hire outside help and will have to look within the company for added responsibilities. Using the in-house marketing team to develop strategies and implementing them will help to maintain the overall expense.
Partner with other small businesses
One thing that has to be remembered is that the current situation has affected all other small businesses and it would be better to stick together. Joining local business groups will enable you to meet up with other like-minded people who already share some common interests with you. There are a large number of business groups on Facebook and LinkedIn that you can join to boost your brand and provide value to each other. These groups provide an excellent opportunity to work on ideas with other smart people, discover talent, share referrals, and recognize new opportunities. Building a community relationship will help once the pandemic is over too.
Be Goal-Oriented
Without a proper goal in mind, an adequate effort will be missing in doing the market analyses and execution. Also, a proper growth rate cannot be understood without an initial reference. Defining a goal to measure the success of your digital marketing efforts is the basis of any successful entrepreneurs. Before considering a digital marketing plan, companies must determine their primary digital marketing goal. According to a recent survey, more than 75% of small businesses believe their digital marketing strategies are effective in fulfilling their company’s targets.
