Lighting plays a significant role in defining the ambience and vibe of the space it illuminates. When it comes to a successful exhibition booth, lighting becomes a brilliant tool. It enhances your ability to attract visitors, showcase your products, and create a lasting impression.
If you are soon going to exhibit at a business event and looking for the do’s and don’t of lighting at your booth, you are at the right place. Here, expert exhibition builders are going to guide you through some useful insights about exhibition stand builders lighting:
Use LEDs and Avoid Halogens
Halogen lights are a big “no” for a pleasant exhibition experience. They were quite popular once, but now they are outdated and impractical. Many exhibition centres have even banned halogens. Meanwhile, LEDs have emerged as brilliant lighting options in modern trade shows. They are renowned for their safety, lower cost, minimal heat generation, and superior energy efficiency. They are up to 85% more energy-efficient choices than halogens.
Focus on Lumens instead of Watts
While choosing lighting items for your exhibition booth contractor, focus on lumens, not watts. A lumen measures the total visible light emitted, while a watt measures power consumption. Efficient LEDs offer higher brightness with lower wattage. Generally, an 8-12-watt LED provides around 800 lumens, equivalent to a 60-watt incandescent bulb. Also, avoid wasting money on low-grade puck lights. They are not the best lighting choices to make your booth stand out on a busy show floor.
Consider Light Tone and Mood
Just like paint light comes in “warm” and “cool” tones, measured in Kelvins. Higher Kelvin ratings signify a cooler, bluer undertone. Warm light shades have lower Kelvin ratings and a yellowish undertone. Neutral white falls in between. Cool lighting can make your booth space a bit more vibrant and modern, while warm lighting evokes a feeling like the cosiness of home. Determine the kind of mood you want to have at your booth and use the respective lighting type.
Match Light Tone to Your Brand Identity
The choice of light pieces should reflect your brand and the desired ambiance. As mentioned above, cool lighting appears modern and vibrant, while warm light leads to a cosy feeling. If you don’t have to follow a mandatory and pre-defined theme for your custom exhibition stand build, it is better to strengthen your brand identity through lighting.
Ensure Strategic Placement
You cannot just scatter lights randomly within your exhibit booth. Strategically focus the light on the areas that you want to highlight, such as your logos, products and key features. Consider your exhibition objectives and highlight what you want your booth visitors to notice.
Take Innovative Approach
Think beyond traditional lighting approaches. Lighting objects offer tremendous opportunities to be used innovatively. You can use a distinct-shaped (or your product-shaped) battery-powered lamp at the reception table. Such lighting objects often serve as unique conversation starters and create a memorable impression on the visitors.
Use Budget-friendly Uplights
Overhead lights are common, but floor-based uplights are a cost-effective choice. These can fill up your booth walls with a warm glow. With colored uplights, you can transform your booth’s look easily and quickly. You can change the colors according to a certain theme, brand identity, or marketing message.
Transport Your Lighting Items with Care
Lighting items are mostly fragile items. They can become a logistical nightmare if damaged during transport. Experts recommend packing arm lights individually, and carefully in original packaging. Wrap LED tape with padding, and protect pre-affixed tape on your exhibitry. Use dedicated containers for transformers, remote controls, and extra bulbs.
Respect the Space Boundaries
The International Association of Events and exhibition stands(IAEE) instructs that all booth components must stay within the designated space. A light exceeding the height limit might violate exhibition regulations. The same compliance goes for aisles, uplights on the carpet or arm lights extending beyond your booth are forbidden. Avoid such situations for a stress-free exhibition experience.
Handle the Wires Carefully
Manage your cables effectively for both safety and aesthetics. Experts from trade show booth design companies recommend hiding them under flooring, threading them through the booth’s structure, or running them along baseboards. Drilling work may be needed for lighting elements on display cases or reception desks.
By following these expert tips, you can transform your exhibition booth lighting into a strategic advantage. These strategies can enhance your efforts to attract visitors, showcase your brand, and leave a lasting impression. A little planning and creativity can easily make your booth shine.
Get Expert Guidance for Stress-Free Exhibition Experience
Lighting is just one of the major components that can transform the booth experience for visitors. There are many more factors, like layout architecture, visual design, demonstration and so on that you need to consider for a successful exhibition experience. Find exhibition stand contractors in Poland through the Expo Stand Zone and take a firm step towards a stress-free and successful exhibition experience.
