When we talk about SEO, content emerges as the most powerful and most probably the first option to grow your website whether it’s for on-page SEO or backlink generation. To boost your website’s SEO, the first thing you need is high-quality, relevant and engaging content. But how do you make the content so full of quality?
For quality content, you need keywords and an understanding of search intent. While we’re providing you with the 5 best keyword research tools for SEO, how about knowing a bit about search intent?
Search Intent
Search intent is the intention of the user to enter the query for the search engines to get what they need. Search intents are of 4 types-
- Informational: When the users are looking for knowledge and information.
- Navigational: When users are trying to find a location.
- Commercial: When the users are looking for a product or a service but don’t want to buy.
- Transactional: When the users are looking to purchase a product or a service.
The search intent plays a great role in increasing your website’s visibility and traffic. Suppose, you wrote an informational piece about shoes and it even appeared in the top ranks, but what if your user intended to make a purchase? Would they visit your website? No. This is why it’s important to be aware of the search intent of the user and make content accordingly.
Without any delay, let’s get to know the 5 best tools for keyword research!
5 Best Keyword Research Tools
Keyword research is three steps –
- Find the user intent
- Find the queries users search with
- Use the keywords that are relevant to your website.
When these three criteria are filled, one gets a hold of the search engine ranks and gains visibility with the content generated using those keywords. Let’s get to know the keyword research tools that help you in the best ways possible-
- Moz Keyword Explorer
Moz Keyword Explorer is an all-rounder if we talk about keyword research and organic traffic attracting keywords. It provides you with keywords as well as the monthly search volume, difficulty level of the keyword as well as organic click-through rates.
One of its most useful highlights is its “priority tool”, where you get the keywords you need to target most to rank on search engines. The priority tool makes your way easier and quicker to reach the destination.
With that, the Moz keyword explorer is easy to use and find relevant information you’re looking for. Additionally, many other tools for enhancing SEO are available on the website.
- Google Keyword Planner
If you’re aiming for PPC, Google keyword planner might be the best for you. As Google keyword planner is an extension of Google, it gives you updated and real-time data.
It’s a free forever tool that you can use even if you don’t run ads. However, it will not be as helpful if you’re looking for keywords to attract organic traffic as the tool is based on paid search data.
There are two ways for the Google keyword research tool to function-
- Exploratory Keyword search: This helps in finding new keywords that are relevant to your website.
- In-depth Research: Through this, you get more knowledge, suggestions and related keywords from pre-existing keywords.
Remember, Google keyword planner works well for PPC but not organic traffic attraction.
- Ahrefs
If you’re looking to enhance your website’s SEO, Ahrefs must be the right fit! While it’s a paid tool, it provides limited access to tools for free. If you talk about the website’s structure, it’s super simple. You can easily navigate through the website. With that, it also provides keyword research for other platforms than search engines like YouTube and Amazon.
You get access to limited data for free on Ahrefs i.e., you get access to the keyword generator, difficulty checker, rank checker and keyword research for the platforms.
- SEMrush
When you aim for advanced SEO, SEMrush is your partner. It provides you with the keyword data you’re looking for. It offers a specialized tool just for keyword research and the most interesting news is that there’s a free plan offered by SEMrush.
While you can access many more tools there, the keyword researching tool provides all the data like search volume, keyword difficulty etc. Additionally, you get suggestions as well as more relevant keywords that you can target to increase organic traffic.
- Keyword Generator
While keyword generator isn’t the most heard-about tool, it does a great job. It’s easy to use, easy to find and easy to target. The steps are simple, you just need to enter the keyword, select a country you’re targeting and then, you’re ready to go!
You’ll be provided with keywords, their difficulty, performance, volume and competition metrics. The UI is easy to use and users can easily target the top-performing, relevant keywords.
Conclusion
When you research for keywords to create content, don’t just focus on the keywords, but the topics. Ranking for topics is much more effective and useful than ranking for keywords. So, first, find the topic, then find the keyword target.
In this blog, we showed you 5 keyword research tools. Some are free for always while some provide you with limited information for free. All of them are top-notch and helpful. So, don’t wait anymore and start your keyword research today!
