Natural food colours are pigments, dyes, or other substances made from animals, vegetables, or minerals that can be used to add colours to foods. Turmeric, beet root, and grass are among the most common sources of natural food colouring. They are an essential element in the production of liquids, gels, gel pastes, and edible powders. They are commonly used in both home and industrial cooking, enhancing how the food appear and prolonging its freshness. They are commonly used by manufacturers in the food and beverage sectors. These natural food colours are available in both liquid and powdered forms on the market. Consumers prefer natural and organic ingredients in food colours to live a healthier lifestyle and reduce the risk of diseases caused by artificial food colours. Natural food colours are typically thought to be safer and healthier than synthetic food colours.
According to SPER market research, ‘Global Natural Food Colours Market Size- By Solubility, By Colour Type, By Source, By Application, By Form- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Global Natural Food Colours Market is estimated to reach USD 4.60 billion by 2033 with a CAGR of 11.51%.
Consumers are increasingly seeking natural food components and additives for a variety of reasons on the market. Personal health, food safety, sustainability, transparency, and taste are among the factors driving market demand. One of the important reasons for market growth in India is the government’s support for the use of natural colours, as the possibility remains untapped. The widespread use of social media and food photography has had a huge impact on the natural food colouring sector. Platforms such as Instagram and Facebook have developed a culture of sharing eating experiences, placing heightened significance on the visual appeal of food, especially its colours. As a result, food manufacturers and chefs are turning to natural food colours derived from fruits, vegetables, and other botanicals to create visually appealing dishes.
However, food manufacturers are inhibited from becoming creative as huge firms and brands that are constantly pushing for healthier food items due to the high cost of extraction of raw materials employed in the production of these natural pigments, particularly in developing countries. This factor is widely acknowledged as a significant commercial barrier that inhibits natural food colouring from surpassing its counterparts. Different legislations of different countries highlight the use of adequate labelling. These tight laws have the potential to delay or prevent the launch of new products, raise the prices of any new product that enters the market, and result in food recalls. As a result, the absence of harmonization between new and existing rules can have a negative impact on market growth.
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The global pandemic of COVID-19 has increased consumer demand for food traceability and affordability, with consumers throughout the world expressing growing concerns about food supply. Furthermore, customers’ increased desire for local foods took place due to the fear of catching an infection because of consuming more imported foods with ambiguous and unknown ingredient sources. As a result, both regional producers of natural colorants and newly developed private label competitors in the food industry have benefited. The medical and scientific bodies across the world recommend adopting natural ingredients to promote health to prevent the pandemic from spreading.
South America is expected to have the fastest-growing market over the projection period. The top market participants include Archer-Daniels-Midland Company, Byrnes & Kiefer Company, California Natural Colour, Dohler GmbH, and GNT International B.V.
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Natural Food Colors Market Growth Opportunities.
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