In the world of athletic footwear, few brands have made an impact as swiftly and decisively as On Cloud Shoes. Launched in Switzerland in 2010, On has evolved from a niche performance brand to a global powerhouse known for blending engineering precision with athletic performance. Among its standout models is the On Cloudmonster, a bold innovation that exemplifies the brand’s pursuit of maximum cushioning, energy return, and all-day comfort. This article explores the rise of On Cloud Shoes, what sets them apart, and why the On Cloudmonster continues to generate buzz among runners and fitness enthusiasts alike.
The Origin of On Cloud Shoes
On was co-founded by former professional athlete Olivier Bernhard, along with his friends David Allemann and Caspar Coppetti. Driven by the ambition to revolutionize the running experience, the trio developed a radically different type of cushioning—CloudTec®. Their vision was simple yet powerful: a running sensation that feels like “running on clouds.” The brand quickly attracted attention, both for its performance capabilities and its clean, minimalist design that appeals to athletes and style-conscious consumers alike.
The CloudTec® Revolution
At the heart of every pair of On Cloud Shoes is the patented CloudTec® system. These are distinctive pod-like structures, known as “cloud elements,” that compress both vertically and horizontally. This allows for a soft landing followed by an explosive take-off, delivering a unique sensation of agility and responsiveness. Unlike conventional foam-based soles, CloudTec® adapts to each stride, optimizing performance for casual runners, elite athletes, and even people simply looking for superior all-day support.
This focus on performance engineering has earned On Cloud Shoes a dedicated following among runners and lifestyle wearers who appreciate the marriage of form and function.
Sustainability and Innovation
Another area where On stands out is its commitment to sustainability. The company has made significant strides in developing performance shoes using recyclable materials, such as in its Cyclon subscription service. This initiative allows customers to return worn-out shoes to be fully recycled, embracing a circular economy model. The fusion of eco-conscious innovation and high-performance design positions On as a leader in the next generation of athletic footwear.
Spotlight on the On Cloudmonster
Among On’s lineup of performance shoes, the On Cloudmonster is a standout. Designed for runners who crave maximum cushioning and bold design, the Cloudmonster pushes the boundaries of comfort and propulsion.
Why the On Cloudmonster Stands Out
The On Cloudmonster features the largest CloudTec® elements of any On shoe to date, offering a plush yet energetic ride. It’s equipped with Helion™ superfoam—a responsive and durable compound designed to absorb impact and enhance forward motion. Combined with a rocker-shaped sole and a Speedboard® midsole plate, the Cloudmonster encourages a smooth, rolling gait and powerful toe-offs.
This shoe is ideal for long-distance runners who want to reduce fatigue, or for casual wearers who prioritize comfort above all. Despite its maximal cushioning, the On Cloudmonster remains surprisingly lightweight, which contributes to its all-day wearability.
Design and Aesthetic
True to On’s design ethos, the On Cloudmonster combines technical excellence with sleek, modern aesthetics. It features a bold silhouette that stands out in a crowded market of running shoes, yet retains the minimalist Swiss touch. Available in a variety of colorways, it appeals to a broad audience—from serious runners to those simply seeking stylish, high-performance footwear.
Performance in Real-World Conditions
Runners who’ve tested the On Cloudmonster often note its effectiveness on both urban and trail surfaces. The exaggerated sole design provides ample grip, and the unique cloud pods help navigate uneven terrain with ease. The shoe’s breathability and snug fit also contribute to reduced chafing and overheating, particularly in warmer climates or during extended runs.
Versatility Beyond Running
While On Cloud Shoes were originally developed with runners in mind, their appeal has transcended the running community. Many fans use them for travel, gym workouts, walking, or even office wear, thanks to their lightweight build and all-day support. The growing trend of athleisure—where performance gear meets casual fashion—has only accelerated the brand’s expansion into broader lifestyle categories.
The On Cloudmonster, despite being a performance-focused shoe, fits seamlessly into this trend. Its futuristic design, comfort-first engineering, and versatile color palette make it a go-to option for people seeking a single shoe that performs across multiple domains.
Celebrity Endorsements and Growing Popularity
Another factor fueling the success of On Cloud Shoes is its growing roster of high-profile endorsements and partnerships. Tennis legend Roger Federer, a Swiss compatriot, became both an investor and collaborator, helping to increase the brand’s visibility globally. His involvement has led to the creation of The Roger series, merging the elegance of classic tennis shoes with On’s signature technology.
The brand’s popularity among professional athletes, fitness influencers, and casual wearers has helped cement its reputation as a leader in both performance and fashion-forward footwear.
How On Compares to Other Brands
When stacked against industry giants like Nike, Adidas, and Brooks, On differentiates itself through its Swiss-engineered approach to design. Rather than relying solely on foam thickness or air pockets, On focuses on biomechanical precision. Each component of On Cloud Shoes—from the breathable mesh upper to the Speedboard®—is tailored for efficiency and movement.
The On Cloudmonster exemplifies this philosophy. Unlike many max-cushion shoes that can feel bulky or overly soft, the Cloudmonster strikes a balance between plush comfort and energetic rebound. It feels structured and dynamic, offering a running experience that’s both enjoyable and high-performing.
Final Thoughts
On Cloud Shoes have carved out a unique position in the crowded athletic footwear market. With their distinct CloudTec® cushioning, commitment to sustainability, and focus on performance-driven design, they offer something genuinely different for runners and everyday users alike.
The On Cloudmonster, in particular, showcases how the brand continues to push boundaries—delivering a shoe that feels revolutionary in its comfort and responsiveness. Whether you’re logging miles on the pavement, heading to a fitness class, or simply navigating a busy day on your feet, On Cloud Shoes provide the support, style, and innovation to keep you moving forward.
As the brand continues to evolve, it’s clear that On is not just creating shoes; it’s redefining the experience of movement itself.
