Scott Schiller’s career trajectory is driven by his unique ability to connect the dots in the media landscape. With decades of experience, Schiller’s proficiency in reimagining business models, especially at the intersection of these domains, has made him a sought-after leader in the industry.
Schiller’s approach to business transformation is rooted in a deep understanding of leveraging media, content, and data. He has a proven track record of managing people through uncertainty and change, building markets from the ground up, and generating “hard-to-get” revenue for challenger brands and new-to-market entrants as well as for industry leaders.
Reinventing business
Scott Schiller’s success stems from his ability to recognize the dynamic impact of technology on traditional business models and quickly reimagine them to drive growth. He understands that the convergence of content, digital media, data, and technology presents both challenges and opportunities. By identifying synergies across different business areas, Schiller has consistently developed strategies that create value. A prime example of this is his role at NBCUniversal, where he helped grow the digital video business to over half a billion dollars in revenue, leveraging new digital approaches to content creation, distribution, and monetization.
Schiller demonstrated his leadership skills by integrating 15 separate digital sales organizations and aligning their go-to-market approach. His direct, candid leadership and ability to foster a culture of transparency and trust helped guide teams through uncertainty, maintaining morale and productivity. Schiller’s emphasis on aligning team efforts with broader company goals empowered employees to embrace change, ensuring both individual contributions and overall business growth during challenging transitions.
Building Markets and Driving Revenue
Scott Schiller has been instrumental in building markets and driving revenue for emerging and challenger brands. His success is rooted in his deep understanding of market trends, consumer preferences, and competitive differentiation. Schiller’s strategic leadership and operational expertise enable him to identify untapped market opportunities and develop effective strategies to capitalize on them. His early work with the Interactive Advertising Bureau (IAB) helped shape the digital advertising industry by establishing standards and best practices, creating a market that is now a cornerstone of digital media. Schiller is also known for generating “hard-to-get” revenue streams across various industries, using innovative monetization strategies that contribute to sustainable, long-term growth.
Exploiting the Intersection of Content, Digital Media, Data, and Technology
Schiller recognizes the critical role data plays and sees customer data as a valuable asset for advertisers today. His work at Mode Media (Glam Media) and BIG VILLAGE (formerly ENGINE) were examples of utilizing consumer insights and data to generate impactful results for marketers. Scott Schiller’s impact on the media industry cannot be overstated. His ability to manage people during uncertainty and change, build markets, and drive revenue has made him a leader in the industry.
Conclusion
His expertise in business transformation will remain critical to the success of companies functioning in this complex environment. His ability to identify and capitalize on new opportunities, drive innovation, and deliver results has established him as a trusted advisor and leader in the industry.
