A postcard is one of the most fundamental direct mails. It is at par with the catalog in its ability to grab the attention of your target audience. Good postcards are colorful and catchy. Also, it is one of the most effective ways to reach your target customers and evoke a response.
To help you create postcards that can make an impact, we have compiled a list of design tips that will make your postcards stand out. Let’s check them out.
- Keep It Simple
- Use Attractive Images
- Make the Front and the Back to Work Together
- Do Not Forget to Add the Logo
- Add a Call to Action
Do not make your cheapest postcard printing do too much. You might be tempted to crowd it with flashy images and sales copy to insert as much as you want. Avoid that.
Your customers should learn about only a few points at one glance. It should be a quick read. You might be introducing a new service or a sale you are going to hold in a few weeks. No matter what is the message for your discount postcard printing campaign, keep it simple. Unless you mail a few coupons, stick to a single offer.
The impact of your postcard design relies on choosing the right images. That’s because they are the base of your low-cost postcard printing. Humans tend to prefer visuals over words. Thus, the first thing they are going to notice is the image on your postcard. To grab attention, the graphics and images you use should be attractive.
Use images that are soothing to the eye, vivid, and aligns with the values and interests of your target demographic and customers. Use highlighting and shading tools to accentuate the image. However, make sure you are not using images that are too busy and have excessive color elements.
Hire a professional to click pictures for your postcard rather than just using free stock images available over the internet.
Regardless of whether your potential customers see the back and front of your postcard first, each side must support the other.
For instance, you can add a simple headline like ‘5% Additional Discount on Orders Above $499’ at the front of the postcard with the graphics and images. On the back of the postcard, use the address side to highlight a few key benefits in bullet points.
You need to ensure you are making it easier for your customers to understand what you are offering and take the required action.
You want your recipients to identify who you are swiftly. Hence, you should not forget to keep a space in the postcard to place the logo of the company and crucial contact details. In case you are a local business, keep the contact number close to the logo. If you run an international business, adding the URL of your website close to the logo can be effective. Also, you can add other details, such as your social media handles, on the postcards you are ordering at online printing services. All in all, your customers should be able to connect your attractive design readily with the brand and contact you instantly.
This is a crucial step that you should not ignore. Make sure you are including a strong call to action on the postcard. For professional and financial services, something as simple as ‘Call Now’ with your phone number works well. In case you have a physical address, tell your postcard recipients that you would like them to visit your business. If you would like them to complete an online purchase, add a unique promo code to the postcard you are ordering at print services online. With your call to action, just ensure you have given them enough reason to act.
